Tanzania to become first Sub-Saharan African country to introduce The Ritz-Carlton

Tanzania is set to make history as the first Sub-Saharan African country to introduce The Ritz-Carlton brand, bolstering its position as one of the premier tourism destinations on the continent, The Citizen has learnt.

At this stage, it is not yet known who has partnered with Marriott to bring The Ritz-Carlton to Tanzania, however, it is believed that the hotel is set to be constructed in the Serengeti.

Currently the brand is only available in two North African countries, Morocco and Egypt.

The Ritz-Carlton, a distinguished brand within Marriott International’s portfolio, stands as the pinnacle of luxury in the hospitality industry and is widely recognized as one of the world’s most prominent hospitality brands.

While Marriott boasts a wide array of brands catering to various market segments, The Ritz-Carlton remains its crown jewel, with 108 luxury hotels and resorts in 30 countries and territories with 29,158 rooms, in addition to 46 hotels with 8,755 rooms planned for the future.

 The Ritz-Carlton Hotel Company, LLC is an American multinational company that operates the luxury hotel chain known as The Ritz-Carlton.

 It is widely recognized as one of the world’s most prominent hospitality brands, synonymous with luxury and exclusivity, setting the standard for high-end hospitality globally.

This significant milestone underscores the country’s unwavering commitment to advancing tourism, which has been a cornerstone of the nation’s economic development strategy.

By securing the presence of such a prestigious global luxury brand, Tanzania will not only elevating its tourism profile but also demonstrating its readiness to offer world-class hospitality experiences, further solidifying its position on the international stage.

Details about the local partnerships and the entities responsible for developing the hotel have not been disclosed, leaving industry insiders speculating about the key players behind this landmark project.

As anticipation builds, the announcement of these partnerships remains eagerly awaited, providing insight into the strategic collaborations that will help shape this significant development in Tanzania’s tourism sector.

Some insiders have attributed the choice of coming to Tanzania to The Royal Tour shot by President Samia Suluhu Hassan and has since casted the country as a must visit to travelers in the United States and beyond.

In 2023, over 1.8 million tourists visited Tanzania earning the country $3.4 billion from travel receipts, an increase of 36 percent compared to the same period in 2022.

The ministry of tourism projects that the earnings should reach $6 billion (Sh16.2 trillion) by 2025 from some five million tourists.