Stanbic Bank Tanzania wraps up campaign with Sh7.5m in prizes

Stanbic Bank Tanzania wraps up campaign with Sh7.5m in prizes

Dar es Salaam. Stanbic Bank Tanzania, in collaboration with Visa, has concluded its Tap Kibingwa Campaign, a three-month initiative aimed at encouraging the use of digital payments through Stanbic Visa debit cards.

The final monthly draw, held in Dar es Salaam, awarded Sh500,000 each to five customers—Coles Josette, Irene Charles Isaka, Chisora Kennedy, Abubakar Said Salim Bakhresa, and Pietro Stella. This brought the total payout to Sh7.5 million across 15 winners selected in February, March, and April.

The bank also announced that the campaign’s grand prize winner, who will receive a new Suzuki Fronx, will be revealed in the coming days. The draw is open to customers who consistently used their cards for transactions worth Sh5 million or more per month.

“The campaign promoted the shift to digital banking,” said Irene Mutahibirwa, Card Issuing Manager at Stanbic Bank Tanzania. “We have rewarded customers while supporting the transition to safer and more convenient transactions.”

Launched in early 2025, Tap Kibingwa aimed to increase adoption of card payments. Customers who transacted at least Sh2 million monthly qualified for cash draws, while higher spenders earned a chance at the grand prize.

The campaign also promoted financial awareness and reinforced the bank’s role in advancing digital banking in Tanzania.

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The bank’s Head of Marketing and Communications Stanley Kafu unveiled this when introducing Exim Bima Festival 2024 as a platform for bringing together individuals, organisations and various sectors for raising the funds.

“Exim’s initiative aligns with the government’s broader goals to ensure that every citizen has access to quality healthcare, including mental health services,” he said.

The initiative, which is one of the events for celebrating the bank’s 27th anniversary is scheduled for Wednesday this week in Dar es Salaam.

Mr Kafu highlights that this year’s festival is not only about raising awareness of the importance of insurance in the society but also focuses on enhancing access to mental health services and improving the overall well-being of the nation.

Statistics from the Ministry of Health shows a staggering 82 per cent increase in mental health cases over the past decade.

Mental cases have risen from 386,358 in 2012 to 2,102,726 in 2021, making the need for mental health services more urgent than ever.

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Unfortunately, the country’s ability to address this growing challenge is hindered by a shortage of mental health professionals, infrastructure, medical equipment and essential medication.

For example, out of the 28 regions in the country, only five have facilities that provide adequate mental health services.

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Mr Kafu said by improving mental health services, Exim aims to contribute to the creation of a network of communities that can access care quickly and affordably.

Exim Insurance Department Manager Tike Mwakyoma said they are appreciating the support from partners in the insurance industry, who have stood by them since the last festival.

“Let’s continue this unity for the development of all Tanzanians and our nation as a whole,” the manager said.

Source: allafrica.com

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