Experts share insights on customer-centric strategies

Dar es Salaam. Tanzanian business executives have been equipped with invaluable insights into the critical role of customer experience in driving business growth.

 A recent workshop hosted by Real Interactive Inc., a leading Tanzanian strategy and management consulting firm, in partnership with the Customer Experience Academy Africa, provided attendees with a deep dive into practical strategies for creating a customer-centric culture, understanding customer journeys, leveraging insights, and empowering teams.

 The event brought together industry experts to explore practical strategies for creating a customer-centric culture, understanding customer journeys, leveraging insights, and empowering teams. The workshop provided attendees with a deeper understanding of how to transform their organisations into customer-centric powerhouses.

“Customer experience is no longer a luxury but a necessity in today’s competitive market. By investing in customer-centric strategies, businesses can build lasting relationships, drive loyalty, and achieve sustainable growth, emphasised Ms Caroline Mbaga, the Managing Director of Real Interactive Inc.”

 The Director and Lead Faculty at Customer Experience Academy Africa, Dr Lucy Kiruthu, echoed the sentiment, stating, “Customer experience is the cornerstone of business success.

 Organisations that prioritise understanding and meeting customer needs will thrive in the long run.” Dr Kiruthu, a renowned expert in the field of customer experience, shared her extensive knowledge and insights with attendees, providing them with practical advice and best practices.

 The workshop covered a wide range of topics, including fostering a customer-centric culture, mapping customer journeys, leveraging customer and employee insights, promoting cross-functional collaboration, empowering teams, and embracing data-driven leadership.

 During the workshop, Real Interactive and the Customer Experience Academy Africa also signed a partnership agreement as part of their effort to empower businesses in Tanzania and the region to improve customer experience as a core business strategy.